Building backlinks to homepage?

Most of his backlinks are pointing towards his homepage.

Example:
Best widgets (homepage) *Has all of his backlinks
– best blue widgets (navigation) *no backlinks (excluding PBN links if any)
– best red widgets (navigation) *nobacklinks (excluding PBN links if any)

He's ranking number one for some high traffic terms with no backlinks to those specific articles. His links however are low quality and I think I found some of his PBN links. Should I follow suit and build links (higher…

Building backlinks to homepage?

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