Currently (and for the last 2 years) I have ranked #2 for SEO in my city. The website that's number 1 has been there for ~4 years. Just some observations before thoughts:
– Agency #1 has around 350 words on page, I have roughly 2500.
– Agency #1 has loads of links from newspaper interviews, business networking groups and local sponsorthips. I have a few PBNs / bought links and then a couple of other properties I juiced up.
– Agency #1 has loads of internal pages, a few which also…