How to exclude part of a page from being indexed?

I want to add a promotional message to most of my webpages on my site. However I'm concerned that as a lot of my pages are under 500 words (and there is a valid reason for this) that it will cause internal duplicate content issues. I've had this sort of thing before and I know it causes pages to drop out of the Google index.

How can I stop this promotional content being indexed?

I've seen people recommend ajax pulling the content from a page that had a robots.txt blocking Google?

I've…

How to exclude part of a page from being indexed?

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